Family businesses, micro businesses, buy-local businesses are often on a small budget and seeking an inexpensive way to sell products online. The following solutions can pertain to you if you have a technical inclination, especially the PayPal button options. To implement an eCommerce solution, I recommend that a business have a reasonable budget for technical web development assistance. I also suggest that establishing your PayPal account will go quicker and smoother with the assistance of a developer that knows the ins and outs.
The focus of this post is selling from your own website, not from Facebook or online portals such as Etsy, Shopify, Amazon… The focus is also on accepting payment through PayPal, although some methods offer broader processing options. Most of the examples highlighted here are websites created with WordPress, although custom coded options are also available.
The two main approaches are:
- utilize PayPal’s button creation and cart options, or
- install an eCommerce solution (plugin) into your website.
- Vermont Raptor Academy, a traditionally coded website, processes orders and class registrations independently of store purchase and class payment and utilizes a text field that feeds information to PayPal.
- Green Mountain Water Skiers accepts membership payments with predefined PayPal button options.
- Mad River Web utilizes a short form that passes information through a PayPal button.
- Fayston Forager uses PayPal’s Add to Cart buttons.
- Heidi’s Treasures utilizes the WooCommerce online store plugin for product display but not yet for online selling.
- Lawson’s Finest Liquids has a robust WooCommerce store and accepts payments through PayPal.
- Clearwater Sports has a robust WooCommerce store and accepts payments through multiple processing methods.
The last plug I will make is that WordPress is open source, meaning any local, small business can provide help as needed to establish your store. Web development companies can help you on other platforms such as Squarespace, Wix, or Weebly, but those platforms are owned by big business.
Give a call if you’d like to discuss further.